8.01.2011

Osmotheque, The Perfume Museum


The Osmothèque was founded in 1990 by Jean Kerléo and several French perfumers. The idea was to create a house of perfumes. A fragrance museum. Maybe even a perfume shrine. But definitely a place where perfumers and perfume lovers could meet, discuss, rediscover and recreate perfumes that they have loved and maybe even worn. At the moment 2,500 fragrances have found a home in the Osmothèque which is located on the grounds of the ISIPCA in Versailles. 400 of the archived perfumes are so-called long lost ones and pride and joy of those working on the project of adding more and more perfumes to the fragrant library.

So far the Osmothèque has managed to acquire 170 formulas in order to recreate perfumes that can no longer be found anywhere. Recreating a fragrance that ceased to exist decades ago is a difficult and time-consuming process as some ingredients that were readily available many years ago can no longer be easily obtained. But thanks to Jean Kerléo, the former long-term in-house perfumer of Jean Patou, who kept some of the rarest and most expensive perfume oils, the perfumers' tedious task of getting their hands on rare oils is lessened.

Those rare ingredients, along with the perfume collection, are stored safely in the Osnothèque's cellar which is constantly cooled down to a chilly 12 degrees Celsius (53 degrees Fahrenheit). This is very important as sunlight and high and altering temperatures are the biggest enemies of perfumes and would spoil the fragrant juices in no time. In order to protect the perfumes from enemy number 3, oxygen, the Osmothèque uses argon to keep their perfume bottles, vials and other containers carrying fragrances or oils, safe from oxygen.

Argon is known to halt and even prevent the process of degradation of chemicals and has been used to preserve several manufactured items, e.g. pharmaceutical products, for a long time. On the rare occasion that a perfume does spoil, the Osmothèque will try to replace it. But as funds for the day-to-day running of Osmothèque come from the Société des Amis de l'Osmothèque only, it is important to have solid business relationships with perfume houses from all over the world, explains Patricia de Nicolaï, who is the president of the Osmothèque and a well-known and established perfumer herself.

The aim of the Osmothèque is to have as many perfumes as possible. While they do not focus on limited editions, the perfumers and assistants try to acquire classic and modern perfumes and expensive and budget fragrances alike. Therefore they always keep an eye on the market. With the help of many international brands that send fragrant gifts to the perfume museum, the fragrance library grows constantly and the second site has already been set up!

The New York base of the Osmothèque is run by Christophe Laudamiel. He is currently in possession of a small part of the collection which enables him to perform lectures. Besides recreating fragrances professional lectures are a main part of the Osmothèque's perfumers' jobs. The subjects are as multifaceted as perfume itself. They range from broad overviews of the world of perfume to specific requests like the history of British brands, speeches about fragrance families, materials, noses and simply anything that the listeners are interested in. Only one thing is for sure: Once a lecture on a certain subject is booked, the lecturer will be well prepared!


Some excursions are open for the public as well! The Osmothèque in Versailles welcomes those who are interested in perfumery on Wednesdays and Saturdays. As there is a limit on the number of people that can attend a class, it is necessary that your ticket is booked in advance! On the Osmothèque's web site you will find the dates and times when public excursions take place. In order to book please call the telephone number 01.39.55.46.99 in France.
On a personal note I would like to thank Patricia de Nicolaï and Sophie d'Auber for a pleasant interview and for providing Fragrantica with all the information. Merci!


Images: Osmothèque's web site, Fragrantica from Esxence, Milano 2011 (video & images), jafsegal

6.07.2011

Plant Pdysiology

* Copyright © 2010, American Society of Plant Biologists

A copal-8-ol diphosphate synthase from the angiosperm Cistus creticus subsp. creticus is a putative key enzyme for the formation of pharmacologically active, oxygen-containing labdane-type diterpenes

1. Vasiliki Falara1 (vfalara@umich.edu),
2. Eran Pichersky1 (lelx@umich.edu) and
3. Angelos K. Kanellis2,3 (kanellis@pharm.auth.gr) (http://www.pharm.auth.gr/kanellis)

+ Author Affiliations

1 University of Michigan, Ann Arbor;
2 Aristotle University

1. * Corresponding author; email: kanellis@pharm.auth.gr

Abstract

The resin of Cistus creticus subsp. creticus, a plant native to Crete, is rich in labdane-type diterpenes with significant antimicrobial and cytotoxic activities. The full-length cDNA of a putative diterpene synthase was isolated from a C. creticus trichome cDNA library. The deduced amino acid sequence of this protein is highly similar (59 - 70% identical) to type B diterpene synthases from other angiosperm species that catalyze a protonation-initiated cyclization. The affinity-purified recombinant E. coli expressed protein used geranylgeranyl diphosphate as substrate, and catalyzed the formation of copal-8-ol diphosphate. This diterpene synthase was therefore named CcCLS (for Cistus creticus copal-8-ol diphosphate synthase). Copal-8-ol diphosphate is likely to be an intermediate in the biosynthesis of the oxygen-containing labdane-type diterpenes that are abundant in the resin of this plant. RNA gel blot analysis revealed that CcCLS is preferentially expressed in the trichomes, with higher transcript levels found in glands on young leaves than on fully expanded leaves while CcCLS transcript levels increased after mechanical wounding. Chemical analyses revealed that labdane-type diterpene production followed a similar pattern with higher concentrations in trichomes of young leaves and increased accumulation upon wounding

5.21.2011

Diesel Only The Brave Captain America


Diesel continues its tradition of limited editions of the perfume Only the Brave from 2009, which attracted attention with its unique bottle shaped like tight fist. After the original edition, several limited editions were presented: Only The Brave by Bunka 2009 Only The Brave Iron Man 2010 Only The Brave Music Animations 2010 Just like 2010 edition Only The Brave Iron Man, a...
Read full article: Diesel Only The Brave Captain America from Fragrantica Perfumes and Colognes Magazine.

5.20.2011

Jasmine in Different Cultures

Your scent enchants me Every time I get close to you Oh beloved Jasmine. A time in our lives comes when we fall in love and everything feels beautiful. But this probably is not the first time of our life and love stepped in even before so... Recall the day, when as a child, you saw the rainbow and smelled flowers for the first time. What did you feel? The stars shone ...
Read full article: Jasmine in Different Cultures from Fragrantica Perfumes and Colognes Magazine.


5.08.2011

Canadian Fragrance Awards 2011 - 28 April 2011, Montreal

Best Niche Launch Men’s or Women’s:
Love and Tears (Surrender) – By Kilian
Best Luxe Launch:
Women’s: Voyage d’Hermès - Hermès
Best Luxe Launch:
Men’s: Zegna Forte – L’Oréal Canada
Best Limited Launch:
Women’s: Balenciaga Paris – Coty Canada Inc.
Best Full Market Launch:
Women’s – Prestige: Acqua di Gioia – Giorgio Armani – L’Oréal Canada
Best Full Market Launch:
Women’s – Mass: Beyoncé Heat – Coty Canada Inc.
Best Full Market Launch:
Men’s: Bleu de Chanel – Chanel
Best Private Label/Direct Sell Launch:
Men’s or Women’s: Iris – Crabtree & Evelyn
Hall of Fame Award:
Women’s: Opium – Yves Saint Laurent – L’Oreal Canada
Hall of Fame Awards:
Men’s: L’Eau d’Issey Pour Homme – Beauté Prestige International
Best Print Media Editorial: Best Health:
“The Sweet Smell of Success” by Doris Montanera
Best Web/Broadcast Media Editorial:
Basenotes.net – “Eau Canada!” by Marian Bendeth
2010 Favourite Scent:
Judge’s Choice: Eau Duelle – Diptyque
2010 Consumer Choice:
Women’s: Gucci Guilty – Procter & Gamble Prestige Americas
2010 Consumer Choice:
Men’s: Marc Jacobs BANG – Coty Canada Inc.
Lifetime Achievement Award:
Heather Josey – The Bay



Source: cosmeticsmag.com
Photos - cosmeticsmag, bykilian

The Fragrance Foundation France - Winners of 2011 FiFi Awards in France!

The Fragrance Foundation of France announced 10 winners of 2011 FiFi Awards in France on May 5, 2011. Awards included best male and female fragrances as well as best flacons and publicity campaigns. Seven of the 10 awards had been decided by public voting on the foundation's website from March 7th to 25th.

The Fragrance Foundation is a non-profit educational organization. The FiFi Awards have been held annually in New York City since 1973. This year we will celebrate the 39th FiFi Awards in the United States on May 27, 2011.

The annual European "FiFi" Awards for the best men's and women's fragrances of the year have been held in the United Kingdom, France, Germany, Italy and Spain since 1993.

MEET FiFi WINNERS in FRANCE:

The Best Feminine Perfume
YSL Belle D’Opium

The Best Masculine Perfume
Bleu de Chanel

The Best Feminine Flacon
Balenciaga Paris

The Best Masculine Flacon
Voyage D’Hermes

The Best Publicity Campaign Feminine
Lancome Tresor in Love

The Best Publicity Campaign Masculine
Biotherm Homme Force

The Best Perfume Distributed Under Its Own Name
L’Occitane en Provence Pivoine

The Specialist’s Prize
Etat Libre D’Orange Like This, Tilda Swinton

The Perfumer’s Prize
Thierry Mugler Womanity

Special Prize of The Fragrance Foundation France Board
Romano Ricci of Juliette Has a Gun

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