ESXENCE 2011: Palazzo della Permanente, Via F. Turati 34, Milan (31 March – 3 April 2011) - Now in its third edition, the only must-attend event held at international level and dedicated to Artistic Perfumery is confirmed as an exciting, absorbing experience both for business operatives and for the general public.
“And the perfume sank into them, going straight to the heart”. Perfume, Patrick Süskind (1985).
It’s the heart of perfume fans and some of the world’s top-qualified specialists that is addressed by Esxence The Scent of Excellence, the event dedicated to Artistic Perfumery that will take place in Milan’s Palazzo della Permanente from 31 March to 3 April 2011.
Italy has made a fundamental contribution to this field in the last fifty years, as it is a country with numerous independent perfumeries committed passionately to selecting Artistic Perfumes and offering them to their customers. Applying their ability to highlight individuality and the specifics of character and style in their products, these perfumeries compare favourably to the big-name brands, doggedly persevering in preserving our country’s role as a “gallery of olfactory masterpieces”: a commitment expressed in a business model that has already provided interesting, stimulating ideas for developing the distribution of Artistic Perfumery internationally.
Esxence The Scent of Excellence, now approaching its third edition, is once again confirmed as the must-attend benchmark and rendezvous for brand owners, creators, producers, distributors, buyers and retailers from all over the world, an ideal event for developing a constantly growing market that can offer competitive advantages to those who produce fragrances that are not intended to appeal to everybody, but to express olfactory creativity and communication. This is a sector that the statistics show to be maturing coherently, guaranteeing that its dealers achieve results comparable to those of conventional perfumery.
After achieving an increase of 54% in brands represented in 2010 compared to the previous year and thousands of visitors from more than 24 different countries, the main aim of the 2011 edition is to pursue its activity of contributing to developing Artistic Perfumery as a creative art that springs from human talent, so as to spread knowledge about it and encourage its diffusion as a unique, fascinating artistic heritage. In Italy alone, this sector has reached a turnover estimated at 120 million Euros and has a total potential of more than 850 million Euros at European level.
The Promoting Committee – which has confirmed I.C.E. International Club Exhibitions, a company specialising in niche events, as organiser of Esxence for the third year running – has already chosen the new International Technical Committee of experts in the sector, whose task is to apply predetermined shared parameters to filter the numerous applications to participate, so as to keep access selective and highly qualified.
Esxence – The Scent of Excellence Venue: Palazzo della Permanente, Via F. Turati 34, Milan
Date: 31 March – 3 April 2011
Opening Hours: Thursday 31 March and Friday 1 April, for professional and press visitors only: 10.00 a.m. – 6.00 p.m.
Saturday 2 and Sunday 3 April, open to the public: 10.00 a.m. – 6.00 p.m.
For further information, please contact: I.C.E. Organising Secretariat: tel. +39.02.34538354
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