12.17.2010

Joop! Splash


By: Sandra Raičević-Petrović in Fragrantica

A new fragrance for men by the house of Joop! will splash the market in the beginning of 2011. The fragrance is created in collaboration with Coty Prestige.

The new fragrance by Joop! is named Splash and is advertised with the motto: Splash -Some like it fresh! The perfume is available in a glass flacon coloured in blue. Its unusual shape reminds of water flow.

Splash is composed of Cassowary fruit, coriander, sea notes (calypsone), cardamom, cedar and labdanum. Perfumer of the edition is Louise Turner.

Joop! Splash is available as 75 and 115ml EDT along with accompanying body care products - 115ml after shave, 200ml shower gel, 75ml fresh and cool deodorant stick. Face of the advertising campaign is Chad White. (moodiereport, autolifestyle.nl)

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