FRAGRANTICA: Interview with Ilias Ermenidis

Ilias Ermenidis is a nose behind such well known perfumes as: Victoria Secret Heavenly (FiFi award 2000, bestseller in the USA), signature fragrance for Gucci (Gucci by Gucci), lovely Princess for Vera Wang (with Harry Fremont), romantic So De la Renta for Oscar de la Renta, manly, classy and modern fragrances for Givenchy (Pour Homme, Blue Label, Greenenergy, Oblique FF, with Alberto Morillas), Hugo Boss, Aramis, Jil Sander...

Byblos was his first success: fun, playful and uncommon at the time it came out (1990). The latest creations by Ilias are Victoria Secret Heavenly Bloom and Valentino Rock N'Dreams (introduced this month).

Greek by birth, Ilias Ermenidis was born in Istanbul, he moved to Athens at the age of ten. Leaving his home in Athens at the age of eighteen, Ilias relocated to France to study at the Institut Supérieur International du Parfum (ISIPCA) in Versailles. After studying there for 3 years Ilias continued his training at Creations Aromatiques in Paris, and then he was hired by Firmenich in Geneva in 1986. He worked as a Fine Fragrance Perfumer at Firmenich Paris from 1988 to 1995. Ilias lives and works in New York now.

Interview with Ilias Ermenidis
By: Elena Knezevic

Gucci by Gucci

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