Amouage chronicles new fragrance story with Memoir masterbrand

The new Memoir masterbrand from the house of Amouge features absinthe, floral and wood accords

Source: ©The Moodie Report

By Rebecca Mann, Associate Editor

OMAN. The house of Amouage has unveiled a new fragrance masterbrand called Memoir. The collection is the fourth in a series of olfactory narratives, following on from Lyric, Jubilation and Epic.

The Memoir line goes on counter today. Within travel retail, it will be available in all key duty free doors in the GCC and MEA region, and onboard the region’s main airlines.

Amouage Creative Director Christopher Chong was reportedly inspired by Charles Baudelaire and the German philosophy of the doppelganger. The juices feature absinthe, teamed with floral and wood accords.

By channelling Baudelaire’s Les Fleurs du Mal (The Flowers of Evil), the Memoir Man juice aims to evoke a man uncovering his identity by seeking the underworld where he meets his other self and alter ago, the Black Swan. Memoir Woman represents the female gender: “she is him and he is her”, according to the brand.

Memoir Man is a leather/woody fougere, with top notes of absinthe, wormwood, basil and mint. The heart is a blend of rose, frankincense and lavender absolute; the base a mix of sandalwood, vetiver, guaiac wood, amber, vanilla, musk, oak moss, leather and tobacco.

Memoir Woman is described as a leather/animalic chypre. The juice opens on notes of mandarin, cardamom, absinthe and pink pepper, building to a heart of pepper, clove bud, white blossoms, rose, jasmine and frankincense. The dry-down features styrax, oak moss, castoreum, leather, labdanum, fenugreek and musk.

Both bottles are made of black glass crystal, topped with a silver caps accentuated by a black Swarovski crystal.

Memoir Man and Memoir Woman are each available as 50ml and 100ml edps. The masculine line is priced at around US$150 and US$180 in travel retail; the feminine fragrances at US$175 and US$210.