FiFi Awards:the 37th Annual FiFI - WINNERS 2009

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On Wednesday evening May 27th The Fragrance Foundation celebrated 60 fragrant years and the 37th Annual FiFi® Awards Ceremony.

FiFi Awards
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The 2009 FiFi Award winners are:

Fragrance of the Year – Women’s Luxe:
Harajuku Lovers Fragrance – Love, Lil’Angel, Music, Baby, “G” – Coty Prestige





Fragrance of the Year – Men’s Luxe:
I am King – Sean John – Sean John Fragrances



Fragrance of the Year – Women’s Popular Appeal
American Beauty Beloved - BeautyBank

Fragrance of the Year – Men’s Popular Appeal:
McGraw by Tim McGraw – Coty Inc.

Fragrance of the Year Unique Boutique:
Tom Ford Private Blend Champaca Absolute – Tom Ford Beauty

Fragrance of the Year Women’s Nouveau Niche:
Chloe Eau de Parfum – Coty Prestige



Fragrance of the Year Men’s Nouveau Niche:
Burberry the Beat for Men – P & G Prestige Products, Inc.

Hall of Fame:
Marc Jacobs

Female Celebrity Fragrance of the Year:
Paris Hilton




Fragrance of the Year - Private Label/Direct Sell:
Victoria’s Secret Sexy Little Things Noir Eau de Parfum – Victoria’s Secret Beauty



Fragrance Hall of Fame - two winners!
Davidoff Cool Water – Coty Prestige
White Diamonds Elizabeth Taylor – Elizabeth Arden

Perfume Extraordinaire of the Year:
MANE for A Travers Le Miroir Thierry Mugler, Clarins Fragrance Group
(Perfumer: Alexis Dadier, Mane Paris)

Editorial Excellence in Fragrance Coverage:
Women’s Scent Feature won by Allure Magazine for “Uncommon Scents”

Men’s Scent Feature won by Elle Magazine for “This Year’s Model: What a Boy Wants”
“Scent Bite” won by Elle Magazine for “Advanced Chemistry”

Blog won by Bois de Jasmin for “Scents of Cities – Kiev”

Technological Breakthrough of the Year:
Mane USA for Aquafine

Bath and Body Line of the Year:
Angel “Les Parfums Corps” by Thierry Mugler, Clarins Fragrance Group

Interior Scent Collection of the Year:
Nest Fragrances Collection Candles – Candela Group

Best Packaging of the Year Women’s Prestige – A TIE!
Harajuku Lovers Fragrances – Coty Prestige
Ma Dame – Jean Paul Gaultier – Beaute Prestige International

Best Packaging of the Year Men’s Prestige:
RIX Rocawear – Elizabeth Arden

Best Packaging of the Year Women’s Popular Appeal:
Avon Bond Girl 007 – Avon Products, Inc.

Best Packaging of the Year Men’s Popular Appeal:
McGraw by Tim McGraw – Coty Inc.

Best Media Campaign of the Year Women’s:
Sensuous – The Estee Lauder Lauder Companies

Congratutions to all !!!!!!